Thursday, March 04, 2010

Crosses The Line

The Facebook ManWhen it works, it's amazingly impactful, but when it doesn't work, it's not only creepy but off-putting. What a marketer might think is endearing, by knowing a little bit about you, actually crosses the line pretty easily.

-- Tim Hanlon of Riverview Lane Associates of Chicago, on advertising aimed at Facebook users, New York Times, 4 March 2010

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