-- Rawlings' chief marketing officer, Mike Thompson, on attempts to develop a substance to replace natural mud for rubbing up baseballs before use, Sports Illustrated, 29 July 2019
Mud is a family business; it has been for more than half a century. For decades, baseball's official rule book has required that every ball be rubbed before being used in a game. [Jim] Bintliff's mud is the only substance allowed. Originally marketed as "magic," it's just a little thicker than chocolate pudding -- a tiny dab is enough to remove the factory gloss from a new ball without mucking up the seams or getting the cover too filthy. Equipment managers rub it on before every game, allowing pitchers to get a dependable grip. The mud is found only along a short stretch of that tributary of the Delaware, with the precise location kept secret from everyone, including MLB.
In 2019, a can goes for $100 -- in keeping with inflation, plus a little extra -- and every team orders four.
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