We're at what I call the "I've heard of celebrities who have it" stage, e.g. Idris Elba, Tom Hanks, Kevin Durant, the wife of the prime minister of Canada.
Next I anticipate a stage with a mix of "Did you hear about the celebrity who died?" paired with "I'm acquainted/related to someone who has it."
After that, likely the "It has hit my friends / family / self" stage, in a sort-of "it seems to be everywhere" kind of way.
And that is where I hope it ends. Better that it seems to be everywhere, than that it actually is everywhere. The next couple of stages would be more pessimistic, so I'll forbear speculation concerning their names.
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